Showing posts with label digitally print. Show all posts
Showing posts with label digitally print. Show all posts

Monday, April 20, 2015

ReflexCut Sweet Reflective Heat Transfer Films

Attention-getting films provide motorists with advance warning to prevent accidents.

Most people avoid the limelight. Others need to be seen. This is especially true of people, who work and play in poor visibility environments. By wearing garments decorated SEF ReflexCut Sweet retro-reflective heat transfer films, these people get all the attention they desire. 



ReflexCut is a safety grade micro-bead retro-reflective polyurethane film. Constructed of micro glass beads, ReflexCut Sweet satisfies the EN471 High Visibility Standard. These heat transfer films are highly visible near a light source, such as the headlights of a car.

By reflecting light back to the light source, ReflexCut helps motorists identify people in the dark, so drivers can avoid accidents which all too frequently result in serious injury and death.

The opacity of ReflexCut Sweet provides excellent hiding power, allowing for application to dark garments preventing the telegraphing of the background color. Nevertheless, ReflexCut Sweet is thin and flexible enough for active wear.



Reflective films aren’t just for safety applications. In the design pictured above, ReflexCut is used to highlight the eyes of the tiger.

ReflexCut is ideal for decorating clothing worn by firemen, policemen, paramedics, highway construction workers, joggers, hikers and cyclists. These reflective films can be applied to cotton, polyester and cotton/poly blends for applications to jackets, trousers, tee-shirts and sweatshirts. ReflexCut Sweet is not suitable for nylon or coated textiles.

ReflexCut Sweet Application Instructions. For information regarding cutting, weeding and heat pressing ReflexCut Sweet read the application instructions: ReflexCut Sweet Application Instructions.

FOR TECHNICAL SUPPORT: SEF Americas provides a toll-free technical support service at 844-720-9601. NOTE:  If your call is not answered by a tech support person during normal business hours, 8am to 5pm EST (Eastern Standard Time), please leave a message and we will do our best to return your call within an hour.  Should you need to contact us after business hours, an alternate tech support number is 480-987-8028.  You can also get answers to your technical questions by emailing: techsupport@SEFamericas.com.



ABOUT SEF: For more than 35 years, SEF has provided the screen printing and garment industries with high quality flex films and flock films. Manufacturing at SEF is totally integrated. The factory formulates, casts and adhesive coats its own polyurethane (PU) films. SEF even manufactures its own flock fibers. With a corporate commitment to a greener environment, all of its film and adhesive formulations are water based. This ensures that no solvents pollute the atmosphere. Its only emission is water vapor. Today, SEF is recognized as a leading producer of heat transfer films for used in the fabrication of heat press appliqués for textile decoration. Its ultra-thin polyurethane films and super soft flock films are easy to plotter cut and digitally print.

For More Information About SEF Americas:



14476-201 Duval Place West
Jacksonville, FL 32218
904-423-0211 - Phone
904-423-0899 - Fax
844-720-9600 - Toll Free

© 2015 Jim Hingst

SEF Technical Support

SEF Americas provides a toll-free technical support service at 844-720-9601. NOTE:  If your call is not answered by a tech support person during normal business hours, 8am to 5pm EST (Eastern Standard Time), please leave a message and we will do our best to return your call within an hour.  Should you need to contact us after business hours, an alternate tech support number is 480-987-8028.  You can also get answers to your technical questions by emailing: techsupport@SEFamericas.com.

Butch "Superfrog" Anton
Butch “Superfrog” Anton,a highly-regarded industry professional,  has supported the technical service program with  practical, real world answers based on his 40+ years of experience, doing the same type of work you do.



About this blog: SEF Americas Heat Transfer Blog is dedicated to providing technical information about flex and flock films for heat pressing appliques to textiles. SEF, a leader in flock materials and polyurethane films, serves the garment, sign and screen print industries. SEF brands include Tatoo, Classicprint, Clearflex, Fiberplus, Metalflex and Reflexcut.

ABOUT SEF: For more than 35 years, SEF has provided the screen printing and garment industries with high quality flex films and flock films. Manufacturing at SEF is totally integrated. The factory formulates, casts and adhesive coats its own polyurethane (PU) films. SEF even manufactures its own flock fibers. With a corporate commitment to a greener environment, all of its film and adhesive formulations are water based. This ensures that no solvents pollute the atmosphere. Its only emission is water vapor. Today, SEF is recognized as a leading producer of heat transfer films for use in the fabrication of heat press appliqués for textile decoration. Its ultra-thin polyurethane films and super soft flock films are easy to plotter cut and digitally print.


For More Information About SEF Americas:


14476-201 Duval Place West
Jacksonville, FL 32218
904-423-0211 - Phone
904-423-0899 - Fax
844-720-9600 - Toll Free

© 2015 Jim Hingst

Tips for Cutting Flock Material

If you want to provide your customers the rich look of an embroidered emblem, but the cost of embroidery is too rich for their blood, consider using SEF’s VelCut™  flock material. This velvety soft material is a great alternative at a fraction of the cost. Flock heat transfer appliques are cut in reverse (mirror image). The technique for cutting a flock film is a little different than cutting polyurethane or vinyl heat transfer films. Here are some helpful tips, when cutting VelCut™ or any other brand of flock:



  • Always use a sharp sharp 60 blade w"hen cutting VelCut™ or any other flock material. Let me emphasize that you will need a sharp blade. 


  • When setting the blade depth, the tip of the blade should be just barely exposed. Many people make the mistake of setting the blade too deep. While flock material is thicker than flex film, you do not need to cut all the way through the flock. You just need to cut through the heat activated adhesive layer.







  • Cutting flock does require more downforce pressure than cutting a flex film. Cutting SEF’s VelCut™ requires a downforce pressure between 120 and 140 grams. Downforce pressure will vary depending on the sharpness of the blade, the type of plotter used and the type of flock material cut. Some brands of flock do not cut so easily as the SEF brand.



  • Use a slow cutting speed.  When cutting with the Roland VS540, we set our cutting speed at 8.





  • Prior to production, always perform a test cut. Adjust your offset value and other settings to achieve the desired results.

FOR TECHNICAL SUPPORT: SEF Americas provides a toll-free technical support service at 844-720-9601. NOTE:  If your call is not answered by a tech support person during normal business hours, 8am to 5pm EST (Eastern Standard Time), please leave a message and we will do our best to return your call within an hour.  Should you need to contact us after business hours, an alternate tech support number is 480-987-8028.  You can also get answers to your technical questions by emailing: techsupport@SEFamericas.com.


Click Here to Access Printer Profiles



ABOUT SEF: For more than 35 years, SEF has provided the screen printing and garment industries with high quality flex films and flock films. Manufacturing at SEF is totally integrated. The factory formulates, casts and adhesive coats its own polyurethane (PU) films. SEF even manufactures its own flock fibers. With a corporate commitment to a greener environment, all of its film and adhesive formulations are water based. This ensures that no solvents pollute the atmosphere. Its only emission is water vapor. Today, SEF is recognized as a leading producer of heat transfer films for use in the fabrication of heat press appliqués for textile decoration. Its ultra-thin polyurethane films and super soft flock films are easy to plotter cut and digitally print.


For More Information About SEF Americas:


14476-201 Duval Place West
Jacksonville, FL 32218
904-423-0211 - Phone
904-423-0899 - Fax
844-720-9600 - Toll Free

© 2015 Jim Hingst

Friday, April 17, 2015

Rules for Overlaying Heat Transfer Films

The array of colors in the SEF flex and flock film product line opens the door to endless design possibilities. While many different films can be heat pressed on top of one another, you should follow the few simple rules listed below for trouble-free applications.

·      You can overlay any polyurethane flex film with any other flex film in the SEF heat transfer film product line.


In the design pictured, FlexCut Sweet Black was heat pressed first for five seconds; then FlexCut Sweet Yellow  was applied over the black for five seconds. Finally, Flexcut Sweet Red was pressed for 15 seconds.  The total time for heat pressing amounted to 25 seconds. 


·         While you can heat press a flock film over any polyurethane flex film, never apply any other heat transfer film over any flock film, nor should you apply any flex or flock film over a puff film.


In the applique above, VelCut Neon Pink is heat pressed over the initial layer of FlexCut Sticky White.

·         When overlaying multiple layers of film, heat press each layer for five seconds except the last layer which you should press for 15 seconds. Avoid exposing heat transfer films to protracted periods of heat, which can compromise the adhesion of the applique to the garment.  

·           Limit the total number of layers of heat transfer films to four films.


Four different films were used to create the graphic pictured. FlexCut Sticky Black was heat pressed for five seconds. Next, FlexCut Sticky Green and FlexCut Sticky Yellow were each pressed for five seconds each. The fourth layer of FlexCut Puff White was pressed for 15 seconds.  The total time for heat pressing was 30 seconds. 

FOR TECHNICAL SUPPORT: SEF Americas provides a toll-free technical support service at 844-720-9601. NOTE:  If your call is not answered by a tech support person during normal business hours, 8am to 5pm EST (Eastern Standard Time), please leave a message and we will do our best to return your call within an hour.  Should you need to contact us after business hours, an alternate tech support number is 480-987-8028.  You can also get answers to your technical questions by emailing: techsupport@SEFamericas.com.

Click Here to Access Printer Profiles


ABOUT SEF: For more than 35 years, SEF has provided the screen printing and garment industries with high quality flex films and flock films. Manufacturing at SEF is totally integrated. The factory formulates, casts and adhesive coats its own polyurethane (PU) films. SEF even manufactures its own flock fibers. With a corporate commitment to a greener environment, all of its film and adhesive formulations are water based. This ensures that no solvents pollute the atmosphere. Its only emission is water vapor. Today, SEF is recognized as a leading producer of heat transfer films for use in the fabrication of heat press appliqués for textile decoration. Its ultra-thin polyurethane films and super soft flock films are easy to plotter cut and digitally print.

For More Information About SEF Americas:


14476-201 Duval Place West
Jacksonville, FL 32218
904-423-0211 - Phone
904-423-0899 - Fax
844-720-9600 - Toll Free

© 2015 Jim Hingst

The Differences Between Polyurethane and Vinyl Films

Many in our industry use the all-encompassing term “heat transfer vinyl” to refer to any heat transfer flex film.  The fact of the matter is that many of the heat transfer films on the market today are not vinyl at all. Much of what is sold today is polyurethane or a polyurethane blend.

The reason that I make this distinction is that there is a big difference between polyurethane and vinyl films.  What’s more, a 100% polyurethane film is also quite different than a polyurethane-based blended film. Let me explain the differences.

Polyurethane films are very soft and stretchable. There’s a reason for this. Polyurethane is comprised of very long molecular chains, which provide it with elasticity.  By comparison, vinyl is composed of molecules which are very rigid. 



100% polyurethane heat transfer films are much more elastic than plasticized vinyl films.


To make vinyl films more elastic, plasticizers are added to the formulation. Plasticizers are oils which can leach out of the film, every time the garment is washed. As the plasticizing oils leach out of the vinyl they can cause allergic reactions.  Plasticizers have also been linked to other medical issues, which is why some plasticizers have been banned under the Consumer Product Safety Improvement Act (CPSIA) for use in the manufacture of children’s garments.

As plasticizers leach out of a vinyl, the film increasingly becomes more rigid and brittle. Eventually, appliques manufactured from vinyl heat transfer films will crack.

Polyurethane films do not need plasticizers to make them stretchable. These films are naturally elastic. That’s why appliques made from polyurethane heat transfer films retain their flexibility and provide long-term service life. In fact, if garments are washed and dried properly, polyurethane appliques should last as long as the garment itself.  

Compared to vinyl heat transfer films, polyurethane films provide other desirable performance properties. Polyurethane is also more abrasion resistant than vinyl, which makes it ideal for punishing athletic applications. Used to decorate performance fabrics, polyurethane films provide the elongation and memory, allowing the appliques to stretch as the fabric stretches.

Caveat emptor

Be aware that not all formulations of polyurethane films are the same.  While all of the SEF heat transfer films are 100% polyurethane, many other competitive products are classified as “polyurethane based”.  These polyurethane based films are blends of polyurethane and vinyl. Because these blends contain PVC, they may not be CPSIA or OekoTex Standard 100 compliant.

With the addition of vinyl to their formulations, polyurethane-based films are also typically stiffer, less elastic and not so durable as 100% polyurethane.

FOR TECHNICAL SUPPORT: SEF Americas provides a toll-free technical support service at 844-720-9601. NOTE:  If your call is not answered by a tech support person during normal business hours, 8am to 5pm EST (Eastern Standard Time), please leave a message and we will do our best to return your call within an hour.  Should you need to contact us after business hours, an alternate tech support number is 480-987-8028.  You can also get answers to your technical questions by emailing: techsupport@SEFamericas.com.


Click Here to Access Printer Profiles



ABOUT SEF: For more than 35 years, SEF has provided the screen printing and garment industries with high quality flex films and flock films. Manufacturing at SEF is totally integrated. The factory formulates, casts and adhesive coats its own polyurethane (PU) films. SEF even manufactures its own flock fibers. With a corporate commitment to a greener environment, all of its film and adhesive formulations are water based. This ensures that no solvents pollute the atmosphere. Its only emission is water vapor. Today, SEF is recognized as a leading producer of heat transfer films for use in the fabrication of heat press appliqués for textile decoration. Its ultra-thin polyurethane films and super soft flock films are easy to plotter cut and digitally print.

For More Information About SEF Americas:


14476-201 Duval Place West
Jacksonville, FL 32218
904-423-0211 - Phone
904-423-0899 - Fax
844-720-9600 - Toll Free

© 2015 Jim Hingst

Thursday, April 16, 2015

Shopping for a Heat Press

With so many makes and models of heat presses, selecting one is usually confusing.  To make the right purchasing decision for your business, you need to thoroughly investigate your options. Start by asking the right questions. Here’s what you should know before you sign on the dotted line.

The most important question revolves around your projections for business activity. How frequently will you use the heat press? If you anticipate a steady stream of business, you will need a higher end, very dependable heat press from a reliable manufacturer to satisfy your capacity requirements.

"I've worked with a variety of heat presses. The best clamshell unit on the market for my money is the George Knight press. Here's why I feel that way. It opens up wider than the other presses, so it's less likely that I will burn myself.  The zig-zag configuration of the heating coils provides more even heating of the top platen, so you don't have hot and cold spots. And the press gives you more open space underneath the bottom platen, so it's easier to fit a garment onto the press." JH  


If you intend to use the heat press frequently for long periods of time, you may need an automatic press rather than a manual one. One of the critical variables in heat pressing is pressure. On a manual press pressure is regulated by turning a knob. An automatic press features pneumatic cylinders which precisely control pressure in pounds per square inch.

Electrical Requirements. The higher end of the product range, heat presses are generally 220 volt. These units consumer less energy but cost more. Other heat presses are 110 volt and will plug into a standard wall socket. That could be important if you will be transporting a press from one industry event to another.

Platen Size.  For most t-shirt work a medium size press in the 16” x 16” is adequate.  It’s big enough to do most jobs, yet small enough to transport if you are going to fairs and industry events.
The best advice when selecting a heat press is to buy the biggest that you can afford, that satisfies your specific needs. If you are shopping for an in-shop unit that you won’t move once it is in place, a 16 x 20 heat press makes the most sense. The larger platen size will allow you to conveniently align and press larger tee shirts. 

Here’s the downside.  A press with a larger platen size will likely weigh more. It’s great to buy a model that is built like a tank. But when the heat press weighs as much as one, and you need to transport it from place to place, you may want to take weight and size into consideration. Some units can weigh more than 150 pounds. 

When you shop for a heat press, you may also want to inquire if the lower platen is removable and replaceable. Some swing-away units for example have removable platens, with very small platens for mugs and caps. With this feature, one press can perform the work of two.  If you are going to do different types of jobs, the result is lower equipment cost. The more expensive, more versatile press will likely cost less than two presses.

Equipment Controls. Different heat transfer films require different time, temperature and pressure settings.  With this in mind, it’s easy to screw a job up, especially on a busy day or when layering different types of films on a garment.  The more sophisticated heat presses have controllers, which can be programmed to remember the right settings for the material that you are using. Some of these intelligent controllers have as many as 70 programmable presets.

Equipment Weight. If you are going to be lugging a heat press from one industry event to another (as I will be), you better make sure that it is portable.  Ask the weight.  Some units can weigh as much as 150 pounds and more. Generally a clamshell unit weighs less than a swing-away press.

Equipment Style.  The two most popular heat press styles are the clamshell and the swing-away. On a clamshell unit the lower platen is stationary and the top platen moves up and down.  On a swing-away heat press, the top platen lifts straight up and then swings to the side.  While small swing-away presses are available, a common size in the 16” x 20” range.
Clamshell presses are popular for several reasons. Simple in design, these presses require less floor space, weigh less and are more affordable than other designs, such as the swing-away units. If you are just starting out in the t-shirt business, a clamshell press could be a good choice for you. In selecting the model for your shop, check to see how wide the clamshell opens.  Some open as wide as 90⁰, which is a good deal, because it puts more space between your knuckles and the hot top platen.

If a clamshell is such a great deal for sign shop owners, why would anyone consider a swing-away heat press?  If you a working with this style of equipment, your forearms are not exposed to the heat all day long. And you are less likely to burn yourself.  That’s a nice feature, but it will cost you more.  You have to decide if it is worth it.

An additional feature is that the swing-away design provides for uniform pressure from the front of the platen to the back. Because of the design of some clamshell presses, the pressures can be greater at the back of the unit than the front. This usually isn’t an issue when pressing t-shirts.  But uneven pressure could be problematic when pressing thicker garments, such as sweatshirts. (Note: on some clamshells the top platen floats to provide uniform pressure.)

If you need a portable heat press, a swing-away model is not a good choice. Even the lighter models can weigh as much as a hundred pounds. 

Manual or Pneumatic Pressure.  An automatic pneumatic press sounds great because the pressure settings are consistent and their performance is reliable.  Remember though that pneumatic means that the press needs air pressure.  That means that you will need a compressor. For most sign shops, you may want to stick with press that uses a manual pressure knob.

Budget.  While money is always a consideration, you should only buy a unit that best satisfies your production requirements.  So buy the best unit that you can afford.

Warranty. Don’t forget to ask the distributor sales person what the warranty is on the heating element, the frame and the electronic controls. Also be aware that warranties will vary from one manufacturer to another and from one model to the next.

Name Brands.  In my opinion, no matter what the cost, don’t waste your money on an unknown off-shore unit no brand name recognition, no history and usually no warranty. You have great selection on the market of a number of well-known brands, which have good reputations. If you are wondering, which brands are the best, ask around.  Talk to other knowledgeable shop owners, who have experience with heat presses.

Conclusion.  To select the right heat press for your shop  you need to do your homework. This  requires asking plenty of questions and carefully studying the manufacturers’ specification. Then compile all of the data in a spreadsheet, so you can compare the various heat press models and can make an informed buying decision.

Here’s a list of questions, that might help you in your conversations with your dealer:

·         What thickness of garment will the press accept?
·         Is the pressure adjustment manual or digital?
·         What are the power requirements for the press? 220 volt or 110 volt? How many amps does the press draw?
·         Does the press have a UL or CSA rating?
·         What is the platen size of the press?
·         Is the platen replaceable?
·         Does the press accept multiple size platens?
·         Does the press open automatically at the end of the heat cycle?
·         Is the temperature gauge digital or analog?
·         How much counter space does the heat press require?
·         What does the press weigh?
·         What does the warranty cover?
·         What does the press cost?







NOTE: Store SEF Heat Transfer Materials in a cool and dry place; protect against the influence of light when stored. We recommend not to exceed a storage period of 24 months.  Due to the variety of possible influences / exposure outside of our control, to include processing / use, all specifications should be viewed as reference values.  We recommend a suitability test to the material before a production.  Technical specifications rest on extensive tests and technical research, however, a legally binding warranty of specific characteristics and or performance cannot be provided.


FOR TECHNICAL SUPPORT: SEF Americas provides a toll-free technical support service at 844-720-9601. NOTE:  If your call is not answered by a tech support person during normal business hours, 8am to 5pm EST (Eastern Standard Time), please leave a message and we will do our best to return your call within an hour.  Should you need to contact us after business hours, an alternate tech support number is 480-987-8028.  You can also get answers to your technical questions by emailing: techsupport@SEFamericas.com.


ABOUT SEF: For more than 35 years, SEF has provided the screen printing and garment industries with high quality flex films and flock films. Manufacturing at SEF is totally integrated. The factory formulates, casts and adhesive coats its own polyurethane (PU) films. SEF even manufactures its own flock fibers. With a corporate commitment to a greener environment, all of its film and adhesive formulations are water based. This ensures that no solvents pollute the atmosphere. Its only emission is water vapor. Today, SEF is recognized as a leading producer of heat transfer films for use in the fabrication of heat press appliqués for textile decoration. Its ultra-thin polyurethane films and super soft flock films are easy to plotter cut and digitally print.

For More Information About SEF Americas:


14476-201 Duval Place West
Jacksonville, FL 32218
904-423-0211 - Phone
904-423-0899 - Fax
844-720-9600 - Toll Free


© 2015 Jim Hingst